In this month’s customer interview we talked to Justin Duke, founder and CEO of Buttondown, a newsletter tool for authors, creators, and developers.
Can you tell us a little bit about yourself and the work you do?
I've integrated with literally a dozen ESPs over the past six or so years: Buttondown as a platform sends millions of emails and finding the sweet spot of price, ergonomics, and customer service has been a white whale of mine for a while so that I could work on tooling and features that matter to my customers instead of futzing around with SMTP. Postmark has been the clear
winner!
How has Postmark helped you?
Postmark is the first ESP I've used that actually feels like a colleague rather than a vendor that causes me grief and angst. The interface is miles ahead of the competition for debugging odd deliverability issues, and the CS team has proactively flagged potential issues in my setup to make sure that my authors + customers get the best possible experience.
How are you using Postmark on your projects today?
As much as possible! I'm still shifting over some of my traffic from other ESPs (many authors have had custom domains set up on previous providers), but it's been so easy to default to using Postmark whenever I have a new genre of transactional or broadcast email that I need to use.
What advice would you give other folks in your role about implementing and managing their email?
If you're building a SaaS (even one that isn't so heavily tied to email like mine is!) it behooves you to think about your transactional + lifecycle strategy as early as possible, and to have a single source of truth within your business logic for "when should user X receive Y emails"? This makes it easy to reason about expanding your footprint over time without creating messy scenarios.
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